Digital Marketing Specialist
- Pureplay Ecommerce Fashion brand with both womenswear and menswear ranges
- Northern Beaches location – 1 day/week WFH
- $90-110k plus super and other great perks!
The company:
Our client, a highly regarded fashion brand based in the Northern Beaches is on the hunt for a dynamic and enthusiastic Digital Marketing Specialist to join their vibrant team as they continue their growth journey.
The role:
Reporting into the Head of Marketing & Digital, this role will be responsible for developing and implementing all digital marketing and CRM activities to grow and enhance the brand’s online presence, digital footprint, improve user experience, engagement and site conversion.
This role is perfect for a passionate, analytical and creative Digital Marketing and CRM professional to become an integral part of the overall marketing team by contributing to the loyalty program, sales and brand awareness strategy across the business.
Key responsibilities include:
- Planning and executing digital advertising campaigns across organic and paid channels
- Implementing new digital best practices across performance channels and paid social media
- Briefing and executing email marketing, SMS, push notification campaigns (CRM) to engage and retain customers
- Reporting and analysis of digital marketing metrics to optimize campaign performance; provide insights surrounding site traffic and other KPIs using Google Analytics, dashboards and other tools
- Collaborating with the creative team to produce digital assets
- Managing the loyalty program to drive retention with personalised rewards
- Developing and maintaining customer segments for targeted campaigns
- Building and optimising automation workflows within CRM
- Conducting A/B tests to improve campaign performance
To be successful, you will have:
- Minimum 2-3 years of Digital Marketing experience, ideally within a fast-paced retail or fashion environment
- Experience with Google Analytics, Meta, Google Ads, Tik Tok Ads is essential
- Experience with Shopify, Klaviyo, Yotpo and Tapcart is highly advantageous
- Solid understanding of Digital Marketing, CRM, Ecommerce and retail KPIs/performance indicators
- Excellent communication and stakeholder management skills
- Ability to draw conclusions and report back on actionable insights
- A positive, collaborative and solution-focused attitude
Perks and Benefits:
- 1 day/week work from home model (Wednesdays)
- Generous employee product allowance, plus a friends & family discount to share with loved ones
- Daily free coffee from the local café and office snacks
- Annual birthday leave
- Regular team building activities
If this is of interest, apply now or call for a confidential chat on (02)93621119 and quote ‘Digital Marketing Specialist.
Must have permanent and unrestricted working rights in Australia in order to apply.
Due to high volume of applicants, only those shortlisted will be contacted.