Senior Creative Strategist
- Brisbane based
- 2-3 days WFH
- $110-$130K plus Super and Bonus
Company Overview:
Our client is an innovative and rapidly expanding founder led ecommerce brand within the beauty industry. They are experiencing year-on-year growth and actively planning international expansion, so a really exciting time to join a fast growing organisation, driving creative strategy and directly impacting business growth.
Position Overview:
This newly created position will be the backbone of its creative efforts, with a focus on advertising, ideation and production of high-converting ad content. You will be working autonomously while collaborating closely with the founders and Content Lead to produce scroll-stopping and engaging content that sells.
Key Responsibilities:
- Write high-converting ad scripts for Meta
- Develop creative concepts, hooks, storyboards and briefs based on customer psychology and performance data
- Translate product benefits into scroll-stopping creative angles
- Define a vision for statics and video that support campaign variety and testing
- Direct the Founder and Content Lead to bring briefs to life
- Generate a consistent flow of b-roll ideas for use in hooks and voiceover ads
- Brief and direct editors and review edits for performance, along with brand fit
- Partner with their media buyer to understand how to optimise Meta
- Iterate fast – design, launch and analyse structured creative tests
- Build frameworks and systems to scale the in-house creative function
- Collaborate with Founders on campaigns, launches and brand-building
- Create evergreen ad strategies, as well as campaign specific ads
To be successful in this role, you will have:
- 3 – 5 years of proven experience in direct response advertising, ecommerce and Meta ads
- A strong understanding of direct response marketing, specifically taking customers from problem to solution
- Demonstrated ability to grow a brand through creative strategy
- Experience working autonomously and being self-sufficient
- The ability to work collaboratively with Founders and team members while driving independent projects
- Proficiency in direct response advertising, ecommerce platforms, Meta ad tools and ad writing
- Experience in an agency setting or with high-performing agencies is highly regarded
Benefits and Culture:
- A competitive base salary of $110,000-$130,000 plus super and bonus
- A dedicated training budget to support your professional development
- Complimentary products from their beauty range
- A collaborative and lean team environment where your contributions will have a direct and measurable impact on business growth
- Flexible work arrangements – ideally based in Brisbane/Gold Coast with 2-3 days work from home
- Direct ownership of performance creative, allowing your ideas to be implemented rapidly within a culture of speed, experimentation and creativity
How to Apply:
If you are a driven and experienced Senior Creative Strategist, with proven experience in a problem-solution brand, looking to make a significant impact in a fast-growing ecommerce brand, we encourage you to apply now.
Must have permanent and unrestricted working rights in Australia to be considered.