Head of Ecommerce & Digital
- Rapidly growing, Founder led pet wellness brand
- Remote role, to be Sydney based
- Key strategic leadership position with growth opportunities
- Salary circa $150K – $180K plus Super plus bonus
Company Overview:
Our client is a fast growing, purpose driven pet wellness brand founded by a highly regarded veterinarian. With a huge range of quality products, they have a strong ecommerce presence along with retail stockists across Australia.
They have an authentic and collaborative culture, where you will take ownership, with the ability to be strategic and also hands-on. If you are passionate about pet wellbeing and champion customer trust, then this could be the opportunity you’ve been seeking.
Position Overview:
Reporting to the Founder, we are seeking an exceptional Head of Ecommerce & Digital that has a genuine hunger to continue to grow this successful business. This pivotal role will direct the overarching digital, acquisition and customer retention strategies while managing a lean, agile creative and digital marketing team.
Key Responsibilities:
- Own the annual promotional, trade and communications calendar, aligning direct to consumer digital initiatives with retail partner cycles
- Drive digital performance marketing and Meta advertising strategies
- Oversee end to end CRM and customer retention, personally building and optimising advanced Klaviyo flows, automated waterfalls and segmented lifecycle journeys
- Manage the Shopify Plus platform, monitor search and SEO performance and harness modern data and internal AI tools for reporting efficiencies
- Champion brand integrity and customer trust, collaborating on high-impact creative campaigns, photo shoots and brand activations
- Serve on the executive leadership team to shape overall business strategy and commercial growth
- Lead, mentor and coordinate the marketing and digital team, overseeing customer experience, web design, social content and agency partners
To be successful in this role, you will have:
- 2 years at Head of Ecommerce/Digital level, within a direct to consumer brand
- Strong knowledge of retail promotional dynamics and omni-channel environments alongside fast-paced digital operations
- Extensive technical and operational proficiency with Shopify Plus and Klaviyo
- Proven track record driving Meta Ads strategies and paid media conversion optimisation
- High degree of autonomy and commercial initiative, capable of running projects independently and solving problems creatively
- Hands-on approach with a willingness to delve into day to day execution without being precious
- Strong interpersonal and people-leadership capabilities
Benefits and Culture:
- $150K – $180K base salary plus superannuation
- Up to 15% annual performance bonus
- Fully remote working model, Sydney based
- Generous monthly pet product allowance including new product releases
- Dedicated pet bereavement leave
- Career progression opportunities
How to Apply:
If this role sounds like the perfect next step for your career, apply now or contact Sharon on (02)93621119 for a confidential discussion regarding the Head of Ecommerce & Digital position.
Candidates must have unrestricted working rights within Australia to be considered.